Email Marketing
Generate qualified leads in Canada through a targeted email campaign on specific accounts.
Services
Funnel optimization
Platforms
Email Marketing
Project duration
2019 - 2020
Website
Toast studioSatisfaction rate
Project overview
Toast wishes to support its team of more than 30 people and supported by more than 400 collaborators in its growth. Toast wants to develop Quebec, but also expand its business territory across Canada. To do so, they called upon the LeadLion team to increase their number of qualified prospects in this territory.
Project execution
We built a list of companies based on Toast's ideal customer persona. We then created a list of relevant contacts working in these companies and applied a cold email strategy to approach them.
- Generate sales appointments.
- Build a list of prospects.
- Start conversations
- Develop a network across Canada.
Results
Our cold email campaign was a huge success as our objectives were met and more. We were able to build relationships and generate dozens of sales appointments.
- 79% opening rate
- 24% click-through rate
- 50% response rate
Among others, we were able to generate appointments with the following companies:
